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Candle Rings - A Great Profit Center!


Candle rings can be a huge profit center for most retailers, and many do not even realize it.

Even if you do not offer a candle line, candle rings can be HUGE sellers for you.  They make a candle match the particular look of a room, and make the candle look not so bare and naked.  Often a customer will buy just one candle to rotate to different rooms throughout her home, but will buy several candle rings so that same candle looks "at home" in whichever room it is in.

If you do offer a candle line, mini (pip) berry candle rings can be used as promotional tools for you (since they are the least expensive). A couple of great promotional offers we have seen be successful for are customers are:
  • One free 2" mini (pip) berry candle ring when your customer purchases six votives. 
  • One free 4" mini (pip) berry candle ring when your customer buys two 20 ounce jar candles. 
This will help to promote your candles and provide your customers with an incentive to actually purchase more.  It is like the "Buy 3 Get 1 Free" tactics. Consumers WILL buy more just to get the free item!!

Merchandise, merchandise, merchandise!  You are not going to sell your candle rings if you keep them in the wrappers and just pile them in a bowl.  You have to show your customers what to do with them.  In the age of automation and everything done for you, many people have lost their imagination.  Fluff your candle rings and use them throughout your store.  Place those 2" candle rings on your chandelier, around napkins, on bed posts, window candles, and your votive cups.  Making small signs with your suggested uses of 2" candle rings will encourage your customers to go from buying 1 or 2 to 6 to 12.  This will put more money in your cash registers (always a good thing)! Accessorize a jar candle or two with your 4" candle rings.  People have to see what they will look like, and then they'll buy.

Try candle rings as a profit center for your store.  You will be pleasantly surprised at the results you will see - increased sales due to the candle rings themselves as well as increased sales in your candles.

About Harvest Scents and Traders

Harvest Scents and Traders is based in the Fishers, Indiana suburb located on the northeast side of Indianapolis. Harvest Scents and Traders specializes in helping retailers become more profitable by providing uniquely designed wholesale home décor and giftware. Harvest Scents and Trader’s customer base is made up of gift shops, chain stores, crafters, online retailers and general retailers. Learn more about Harvest Scents and Traders.
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